Effective anti-counterfeiting enforcement generally depends on having a registered trademark in place — it's the legal foundation that gives enforcement authorities and courts a clear basis to act against counterfeit goods.
Where registration is already in place, enforcement can move relatively quickly once counterfeit activity is identified, since the legal basis for action doesn't need to be established from scratch. Registration itself, where it isn't yet in place, is handled through our trademark registration practice.
This includes working with Saudi customs to intercept counterfeit goods at the border, pursuing legal action against sellers of counterfeit products within Saudi Arabia, and coordinating with SAIP's enforcement mechanisms. Border-side procedures coordinate with our customs & import-export practice.
Online marketplaces have added a new enforcement dimension, and this practice also handles takedown requests and related action against counterfeit listings on e-commerce platforms.
Counterfeit activity that's discovered through a customer complaint has typically already been running undetected for some time, meaning real damage to brand reputation and real lost sales have already accumulated before enforcement can even begin — a customer complaint is a symptom of a problem that started earlier, not the first sign of one just beginning.
We recommend proactive brand monitoring — periodic checks of online marketplaces and physical retail channels for counterfeit activity — specifically so a brand identifies a counterfeiting problem on its own initiative, before it grows large enough or lasts long enough to generate a customer complaint in the first place.
Counterfeit listings taken down from one online marketplace often reappear under a new seller account or a slightly modified listing shortly afterward, which means effective online enforcement isn't generally a single action that permanently resolves the problem, but an ongoing, sustained effort that needs consistent attention over time rather than a one-time takedown campaign. Copycat domains impersonating the brand are pursued separately under domain name disputes.
We help brands build a sustainable, ongoing monitoring and enforcement process for online marketplaces specifically because this reality — that counterfeiters tend to resurface after each takedown attempt — makes a single enforcement action insufficient on its own without a consistent, structured process behind it over time.
It significantly strengthens the position — enforcement action generally depends on having clear, registered rights to assert. If you're not yet registered, we can help with that first.
Yes, this is one of the enforcement tools available, and we can help set up the coordination needed with Saudi customs for your specific brand.
We handle takedown requests and related enforcement action against counterfeit listings, which has become an increasingly important part of anti-counterfeiting work.
No — by the time a complaint surfaces, counterfeit activity has likely been running undetected for a while already. Proactive monitoring helps catch problems earlier.
Not usually — counterfeiters often reappear under new listings or accounts, which is why we recommend an ongoing monitoring process rather than treating a single takedown as a complete solution.
We can help establish a periodic monitoring process across relevant online marketplaces and physical retail channels, tailored to where your brand is most at risk.
Expert Riyadh